The best marketers and senior leaders know this, but not everyone does: No one wants to be marketed to. No one. For proof, all we need to do is look in the mirror. Do you enjoy the pop ups and solicitations that appear when you visit a website? Or Special leads those ads that follow you around the internet, based on nothing more than something you searched for on Google once? How about the advertisements that clutter up a potentially interesting web page or the ads Special leads that have nothing to do with your personal preferences, and—to make things worse—cover up content you’d like to read? Do you look forward to spam cluttering up your inbox?
You’ve blocked countless senders, yet you never seem Special leads to make a dent.) How about the constant, relentless messages from a retailer you once bought something from months (or years) ago? Then there are the telemarketer calls on Saturday morning… Is this the kind of marketing anyone wants? I don’t. You don’t. And neither do your prospects and customers. No marketer Special leads dare address publicly, but it’s the truth: no one wants to Special leads be “marketed to.” No one. At least certainly not in the ways I outlined.
I mean, how does it even sound remotely interesting? Who Special leads among us wakes up in the morning and says, “I want to be marketed to today?” However, if I asked, “Do you want to be understood and listened to,” you are probably going to respond “yes.” Yes, I do want to feel that my opinion matters. I want to feel wanted and see the fact that I am valued reflected not only in the Special leads way I am treated, but in the products and services I buy from you.” This is not just me talking. The data backs me up.