Aug 03, 2022
In General Discussion
Unfortunately, only 11% of SaaS companies invest in content marketing, and only 32% of B2B marketers say they have a written content marketing strategy. This gives your company many opportunities to be discovered, rank in search engines and gain authority with great content. So, how do you build a compelling content marketing strategy? How will you use your content to reach a larger audience? Related: What is a SaaS business model? How does it work? Here's what you need to know: 1. Regularly publish use case content Testimonials and reviews can help you attract new customers, but how will they learn to use your software? How can they maximize the functionality of your software? Your content marketing strategy should include video tutorials to Latest Mailing Database help users learn about your product. For example, CoSchedule's video guides help beginners learn blogging, email management, and social media management. Since they are also agents of agencies, CoSchedule also provides tutorials on how to manage client content, social events and projects. The FAQ page (Frequently Asked Questions) allows users to find answers to frequently asked questions. Buffer's FAQ page has a basic grid design with thin squares enclosing clear categories. Each section contains many short articles about different tasks that users can accomplish, such as using inviting team members, scheduling posts, and managing them.